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Use cases

Six playbooks. One engagement layer. Pick the one that sounds like Monday morning.

Funiacs is the layer between your content and your checkout. Branded polls, predictions, trivia, and live challenges go live in under 10 minutes — and every interaction becomes a segment you can actually sell to. Here is how six different teams are using it right now.

  • DTC brands
  • Sports clubs
  • Creators
  • Agencies
  • Esports
  • Live events
Funiacs dashboard showing a live fan poll and a real-time leaderboard
+218% · CTR vs. last campaign
8m 40s · median launch time
Persona playbooks

Pick the playbook that sounds like Monday morning.

Six teams, six jobs to be done, one platform. Each playbook is a real campaign shape we ship in the wild — not a slide deck.

DTC & Retail

Turn a product launch into a guessing game.

Run prediction markets on the next drop, reward early guessers with a 15% code, and pipe the highest-intent segment straight into Klaviyo for the cart-recovery flow.

  • 3.4x lift on CTR vs. static email
  • 41% of interactions trigger add-to-cart in 24h
  • 2.1x repeat purchases in 90 days
Read the DTC playbook →
Sports clubs

Turn the 90th minute into a measurable moment.

In-stadium polls, half-time trivia, and second-screen prediction markets that keep the broadcast honest and the merchandise queue long.

See Manchester United Women →
Creators

Make every poll a preorder funnel.

Trivia nights, "which color should I drop?" votes, and gated leaderboards that convert casual viewers into paying superfans on the same screen.

See Dude Perfect →
Agencies

Ship six client campaigns in one afternoon.

White-label themes, multi-tenant workspaces, and a report builder your account leads can hand to a client without rebuilding it in Google Slides.

  • Multi-tenant dashboards
  • Client-ready PDF exports
  • Role-based permissions
See the agency stack →
Esports

Predict the bracket. Win the merch drop.

Live prediction markets tied to map-by-map results, twitch-style overlay embeds, and reward tiers for the people who actually call the upsets.

Read an esports case →
Live events

Replace the conference app with one tab.

Audience polls during keynotes, scavenger hunts across the venue floor, and post-event CSAT surveys that don't feel like a chore to fill out.

See an event deployment →
By the numbers

The engagement layer, measured.

184M fan interactions processed in the last 12 months
2,400+ brands running live campaigns on Funiacs
4.8/5 on G2 across 612 reviews — #1 in Fan Engagement, 7 quarters running
5.2x average customer ROI within 90 days of launch

Numbers verified by product, finance, and the G2 review queue — March 2025.

Sports · case study

Manchester United Women: turn the 90th minute into a measurable moment.

For every home fixture, the club now layers a prediction market over the second-screen broadcast — fans call the first scorer, the final margin, and whether the match will feature a red card. Correct guesses earn points tied to limited-edition drops inside the club shop.

  • +47%average session time vs. the prior matchday experience
  • 112kverified fans participating in a single derby fixture
  • 3.9xuplift on shop conversions during the 90-minute window

"We stopped guessing what fans wanted at halftime. The prediction market tells us in real time — and they tell us with their wallets."
— Head of Digital, Manchester United Women

Stadium LED screen running a Funiacs prediction poll during a Manchester United Women fixture
Creator broadcasting a livestream with a Funiacs trivia widget and merch countdown on screen
Creators · case study

Dude Perfect: make every poll a preorder funnel.

The crew runs a "Final Trick Trivia" segment on every video drop. Wrong answers get a discount code at the end; right answers unlock an early-access window for the merch tied to that episode. The same widget that keeps viewers watching is the one that drives the preorder — no email handoff, no platform fees.

  • $1.4Min attributed preorder revenue across four merch drops
  • 62%of participating viewers opted in to the SMS follow-up list
  • 2.7xlift on average order value vs. the prior drop format

"It's the same audience we've had for a decade. Funiacs is the first tool that's made them spend money without us having to beg for it."
— Operations Lead, Dude Perfect

We launched on a Tuesday. By Friday we'd replaced three of our email campaigns, two Slack-pinned surveys, and a Tally form nobody liked. The team got their evenings back, and the comments section actually started carrying signal instead of noise.

Maya Okonkwo · Senior Community Manager, Athletic Greens
Athletic GreensDude PerfectManchester United WomenLinktreeLA Galaxy